About the Client
The stakeholder for this project is a startup in Sydney called Conscious Swim, producing children’s swimwear from nylon fiber that is recycled from abandoned fishing nets.
Conscious Swim is committed to the pre-tail method to avoid the excess stock. It also offers a closed-loop system, whereby any unwanted or end-of-life swimwear items are taken back and put back into the system where they can be either recycled or reused.
Conscious Swimming Pop-up Store
Area Open area
Category Pop-up shop
Location Sydney
Instructed by University of New South Wales
This project addresses the challenge of waste reduction in the retail sector. The store operates on a ‘pre-tail’ basis, where no stock is kept on-site; instead, customers order online and exact quantities are fulfilled during each production run.
Logo for the Pop-up
LAYOUT PLAN
FIX IN DIFFERENT LAYOUT
The pop-up store can be assembled easily and rearranged in different space
THE STRUCTURE
Tube in 700mm and 4 different types of joints are used to create the whole structure
CONCEPT
My idea for the design of Conscious Swim pop-up store is to create a playful space that imitates the experience that fish being trapped inside an abandoned fishing net. There are no specific entrances or exits. The message that I tried to deliver is: As human beings, we may easily find our way out but for marine animals, once being trapped, it may be impossible for them to escape. Considering the whole store needs to be transported and assembled very often, I tried to keep it as agile and flexible as possible.
Therefore, the structure is very simple - only a set of 700m tubes and four types of joints. In terms of material, I chose recycled steel and aluminium from a local company called SUEZ. As the main target users are children, I chose three bold colours that align with the brand image. A lot of interactive settings are carefully designed to increase people’s awareness toward waste in the ocean. This project has achieved distinction in my class.
