This project introduces the concept of branding in the aspect of interior design, and the principles of marketing strategies applied to a commercial interior. The aim of the project is to create an immersive and interesting experience for the customers. The brand of the hotel does not have an influence on the design of the coffee shop and it should be designed to have its own unique style. 

Marriott International seeks the potential to enrich the hospitality experience for their guests with a contemporary cafe design that is ready to serve a new generation of guests (currently aged between 20 – 30 years, but looking to match future generations). It is expected that we are introducing an innovative lifestyle for this design project. The project will take place in one of the given areas at an urban hotel site in a primary city in the Asia Pacific Region.