20 Days In Bangkok: Our Budget-Friendly Itinerary

I’ve been wanting to learn surfing. After I quit my job, I decided to travel to Phuket, one of the best surfing spots for beginners in Asia. So why not! On my way to conquer the waves, I stopped in Bangkok for a few weeks, which my bestie has told me a million times that it is a vibrant city packed with amazing restaurants and shopping malls. I couldn’t agree more! I also fell in love with its beautiful architecture, cultural heritage and of course, its super friendly people.

Although I only had a limited budget for the trip in Bangkok, I actually visited more places and tried out more activities than I expected. One tip is to know your way around in advance. I went to most attractions by BTS Skytrain. However, Uber is also a great choice for tourists during off-peak hours. The app definitely saved me a lot of time translating the English address into Thai for the drivers.

You should not miss the Grand Palace even though it always crowded with tourists. The entrance fee costs 500 Baht (~ 120 HKD), which is a bit steeper than other attractions in the city. But it’s worth the splurge to explore the royal life and experience Thailand’s history. I got off at the Saphan Taksin station and took the tourist ferry across the Chao Phraya River to get to the palace (In hindsight I should have taken the public one, which is just right next to it and it is much cheaper).

After a few minutes walk from the pier, you can see the spectacular and atmospheric palace. Remember to dress appropriately. Covering your legs and shoulders is required for entering this royal palace. Since their King Bhumibol passed away not long ago , there were a lot of locals who dressed in black came to the Grand Place to mourn him. The king’s portraits were also hung in many public areas, such as the stations, banks and many other places. From each corner of the city, you could truly feel people’s love towards their revered king .

Not far from the Grand Palace is the Wat Pho, where you could find a gigantic reclining Buddha statue. It is 45-meter long and 15-meter high, and covered with golden colour. The overall temple complex is very impressive with a number of gorgeous stupas. They are beautifully decorated with gold and shiny objects in old-Bangkok style. I was amazed to see how glorious it looked under the evening sunset.

On the other side of the river is where the Temple of Dawn located. Taking the private ferry is ridiculously cheap and convenient. It costs only 3 Baht and the duration lasts around 2 minutes. However, the temple was under construction and a few main towers were caged in scaffolding. You could see a lot of adorable kittens live in the temple and enjoy a lazy afternoon there.

Aside from the Grand Palace and temples, the night markets are not to be missed! Two of my favourites were the Asiaquie night market and the Chatuchak weekend market. Chatuchak is known as “the mother of all markets”, which consists of 15,000 stalls. It amazes with alleys after alleys of stores and sells all kinds of lovely things, including trendy clothes, accessories, Buddhist crafts, antique wood carvings, ceramic wares, art painting, farm-fresh flowers and… you name it!

I can guarantee that there is something for you, and prices are very competitive. There’s nothing I enjoy more than shopping all different natural essential oils and organic soaps in various fragrances. I was also crazy about their extra virgin coconut oil which smells so nice.


I was obsessed with the coconut ice cream served in a coconut husk with sticky rice and some other toppings like aloe vera jelly and red beans. I missed it so much that my mouth water when I think about them! This is one of the must-have street food in Bangkok!  In this city, you can actually find street food within arm’s reach — fresh chopped fruits with weird dressing, all kinds of BBQ, Thai snacks, and a whole lot more that I still cannot figure out what are they. Plus, there are always some food stands near the stations that you can enjoy on the way home.

Visiting the Chinatown was not in my plan. But since my girlfriend was so eager to taste the durian and she was so sure there should be some over there, I decided to make a short visit to the Chinatown before her afternoon flight. Despite the intense heat that day, I had a good time here seeing a lot of traditional Chinese shops and buildings with rich culture and history.  The Chinatown covers a large area at the riverside and it has lots of small narrow and peaceful alleys that we can enjoy a slow walk and take some nice photos.

The last day and also the most exciting day, I spent 4 hours in Silom Thai Cooking School, learning how to cook Thai food. The instructor picked us up in the station at 9 am and we walked to a local wet market to shop for fresh ingredients that we needed for the class. While the instructor was introducing different kinds of Thai herbs and spices, I was wondering whether I could buy them from the markets in Hong Kong. There was a stall selling fresh coconut mike and sugar, which tasted really wonderful.

The class was pretty hands-on and I got a lot of chances to chop the vegetables, make the sauces and stir-fry them with meats. Everything went on very smoothly and I have learned to cook five dishes. We had a short break to taste each dish after cooking them and I’m not shy to say all of them taste fabulous! To be honest, I even think that the Pad Thai I cooked at that day taste much better than any I tried in the restaurants ;)! The cooking class was definitely a highlight of the trip!

At last I also want to mention one of the hostels that I stayed for a night in Bangkok when I was traveling alone. It is called the Yard Hostel, which located near the Ari BTS station. I met some friends there and we ended up having a lot of fun hanging out together. One of them was from Korea who is currently planning to open a Korean restaurant in Phuket. Without knowing where to go for dinner that night, we decided to follow his suggestion and go to the Korean town for Korean barbecue. After that, we headed to an architecture exhibition, which was also a fascinating experience for me.

Hong Kong Pride Parade

Events celebrating and protesting LGBT rights have taken place in many parts of the world over the last several months. Hong Kong enjoyed its annual parade on November 10, with a theme “dare to love”, attracting people from all over the world. Starting from Victoria Park, the attendees dressed in a variety of fashions denoting their occupation or favorite social theme, calling for equal opportunities and fair treatment in the work place. With a huge rainbow flag and colorful popping bubbles, the happy throng paraded through the city centre creating a carnival-like atmosphere during the two-hour-long procession.

A huge rainbow flag is carried by participants during the 4th Hong Kong LGBT parade.

The Hidden Side of organic Farming in Hong Kong

It is sometimes a bit stressful to write an investigative story, but it always excites me. On this occasion, I was really lucky to meet some farmers who were willing to talk about the hidden side of the organic market, but it was not easy to build up trust with them and persuade them to talk about some of the more sensitive issues.

I tried to visit as many organic farms and organic markets as possible in the New Territories and carry out a little research before I started to do interviews. Gathering background information paid off during interviews as
my contributors seemed to respect the fact that I knew something about the industry and opened up a little more.

I also visited some self- proclaimed organic strawberry farms on the mainland and found that most of them did not have any certi cation. There are a lot more certi cation centers on the mainland and the situation is more complicated. But not having unlimited time I decided to focus on the organic market in Hong Kong.

The main story reveals certain “secrets” of organic farmers and also highlights frequent infringement of the regulations. I have also tried to explain the reasons behind some of the malpractices which have been the subject of reports by agricultural experts. The second story covers some of the public misconceptions about organic food. Finally I have presented an opinionatives ummary where I share some important facts and figures with you.

Facing the onslaught of a growing number of cheaper agricultural products imported from the mainland, Mr Yu Soeng-Kwong has been

suffering greater and greater losses. He learned from his peers that selling organic vegetables was much more profitable, so he finally decided to start practicing organic farming.

However, making the change did not make Mr Yu’s life easier. Having undergone a radical change in his farming methods he also went through the rigorous procedure to obtain organic certification. Since establishing himself as an organic farmer his biggest headache has been trying to compete with a number of farmers who sell their self-proclaimed organic vegetables at a much lower price.

In research conducted by the Hong Kong Organic Resource Center (HKORC) in March 2014 it was said that nearly 80 percent of stalls in
90 street markets were selling self-proclaimed organic vegetables without any official organic certifications.

Higher profits have lured farmers into taking the risk of selling fake organic vegetables which have been palmed off on a lot of unsuspecting customers. The lack of regulation and control of organic produce and surging prices are two major causes of the chaos in the organic market.

In Hong Kong there are two main organizations which provide organic certification and have the right to issue green labels – the Hong Kong Organic Resource Center (HKORC) and the Hong Kong Organic Certification Center

(HKOCC). Certificates issued by these two centers have to be renewed annually with a payment of HK$ 3000 and HK$ 10,000 respectively.

Farmers who successfully achieve certification agree to adopt the organic standard, growing produce without using chemical fertilizers
and pesticide, genetically modified organisms, preservatives, additives and irradiation, according to the Food and Health Bureau.

However, the reality can be very different
and complex as the organic verification system
is fraught with loopholes and grey zones. Can customers have any confidence in the organic certification system and those green labels? To what extent are organic farmers complying with guidelines or is it all just about fake products and high prices.


Is Brunei a “Boring” Country?

Brunei is probably not a usual destination for most travel and it is always labeled as boring or “no fun”. My parents chose this place for holiday and they invited me to come. I was more than happy to join since I haven’t been to a strict Islamic country yet. I was so surprised to find that the gasoline in this country was cheaper than water! Located in Southeast Asia, Brunei is super rich in natural gas and petroleum resources, which allows its people to enjoy great wealth.

The first impress that I had for Brunei was the low pace lifestyle. It took each of us around 5 minutes to cross the customs when we first arrived. Eating in the restaurants, we were normally required to wait for around half an hour to get your food. Though the efficiency drove me mad sometimes, I gradually got used to it and tied to be more patient for Brunei people.

The tour guide told us that Bruneians were very proud of their amazing social welfare such as completely free medical care and education. If a students want to study aboard, the government will pay the tuition fee as long as they will serve the country for ten years after graduation. And also, if people suffer serious illness and need medical treatments outside the country, the government will pay all your expenses including the air tickets for the patient and family who accompany.

There are more we can jealous of – the housing policy. Local people can apply for the public houses and borrow money from the government. Normally, it takes around 7 year for people to pay off the loan, with just few hundred Hong Kong dollars per month. It is easy to find a lot of public houses along the streets while we were visiting the city. You would not believe that all those houses have a huge garden and 10 bedrooms at average. However, alcohol and cigarette are forbidden in Brunei, which has made my dad a bit upset during the trip. So if you are a alcoholist,  it is not a place for you then.



Travel to North Korea – Pyongyang

Nothing can be more excited than getting an opportunity to visit North Korea, the so call most isolated and mysterious country in the world. So many questions came to my mind immediately – Is it safe there? Can I have enough food to eat? Where can I exchange my money before I go? I was confused, curious and a bit worried.

We, a group of journalism students, took the Pyongyang airline in the Beijing airport. Each of us had a North Korea style hamburger on the plane. Seriously, it tasted really terrible and that is why I decided to head to the grocery store for some cup noodle once we arrived the hotel (but this is a stupid decision).

We were not allowed to take any pictures at the Pyongyang airport, but some of my classmates did. Unfortunate, the tour guide saw that asked them to delete the photos right away. In fact, the customs officer even checked some of our iPhones very carefully when we crossed enter boarder. But anyway, we all got into the city!

Every photograph we wanted to take needed permission from the tour guide because we was not allowed to capture certain aspects of life in North Korea, like the local people, soldiers, workers and construction sites. But since we were a group of people, sometimes we just took it anyway when the guide busy introducing the attractions. Two cameramen followed us for the whole journey, filming almost every moment. They said they would make a CD for us at the end and we could choose to buy it or not (it was damn expensive as I remember).

We could not wander around freely, which was a completely different experience of travelling. We have little opportunity to interact with locals and in turn, the locals were too afraid to interact with the foreign visitors. The tour guide told us if the citizens have talked to tourist, they would get into trouble.

We stayed in a five-starts hostel where electricity was cut off from time to time. No Internet of course and no phone call could be made, but we could still “enjoy” some local and Chinese TV channels in our room. I have never seen their currency during the whole trip. However, RMB was accepted in all souvenir stores. I was very curious how they exchange the money back?

In our five-days trip, we checked out a lot of statues and monuments where we needed to offer flowers and bow to show the respect of their president and revolutionary martyrs. We also went to the DMZ, the most fortified border between North Korea and South Korea. It was fun to visit one of their kindergartens and primary school and watch the performance by local kids.

Everything that they showed in us in Pyongyang City looks great but don’t forget many North Korea people are still suffering starvation and struggling with their life. People here are not able to enjoy the freedom that we have. After I came back, I checked out a lot of videos and books that disclose the real life of people in North Korea. I felt extremely complicated and upset.

A Fishman in Lamma Island- Uncle Ming

Because of the increasing fuel price, implement of environmental policy as well as variable weather in recent years, Fishing is suffering a tough time. Most traditional fishermen decide to divert to other fields. Uncle Ming, being as one of the local traditional fishermen, with great luck, found his new job eight years ago and now works as a fisherfolk docent in Lamma fisherfolk’s village.

“As the leaving and retiring of older generation fishermen, some valuable “fisherfolk” culture like fishfolk wedding, traditional way of making dragon boat, weaving the fishing net and frizzling up salty fish pass into silence gradually,” said Cheng Wah Ming with a sense of pity.

Uncle Ming has contributed his own fishing boat which he used to live in with his ten sisters and brothers, as well as all his personal stuff to set up a small fisherfolk’s museum, hoping that all visitors could have a first – hand experience of fishmen’s life and better understand their culture.

“I know even thought it won’t make a big change under my own steam, I am trying my best to remain our traditional fisherfolk culture by working as a docent here. I love my job and it seems a responsibility for me, it is really meaningful.” said Uncle Ming.

“I did the decoration and wrote every piece of spring couplets here by myself.” He said with a bit of pride. And he is in this way, using each tiny action, carry out his promise to preserve fishfolk culture.

Uncle Ming is glad to share his own way of making fish nets and drying salted fish with visitors. But he looks more attractive when he performs magic! “I already have a lot of fans!” he joked. “I learned by reading books and simple wish to bring greater happiness to my visitors.”

Like most fishermen, Uncle Ming believes fishing will be his first and also the last job. However, not everyone get that piece of good luck. “For most of traditional fishermen, with inadequate education and poor stamina in their age, they have to work as sanitation workers or stevedores in urban city when they no longer work as fishermen.”

The <Fisheries Protection Ordinance> will be put into practice in the coming December. Legislative Council has passed the legislative amendments to ban trawling (including pair, stern, shrimp and hang trawling) in Hong Kong waters. By conservative estimates, around 400 trawl boats owners will be affected.

Even though the government is going to buyout those affected inshore trawlers from trawler owners who voluntarily surrender their vessels, it occasioned Uncle Ming much anxiety. “What those fishermen lose will not be simply a fishing boat, but the spiritual patron for their living.” Said Uncle Ming with a sense of sadness.

Being a Volunteer Teacher in Gansu

[ 在甘肅做義教,學懂知足和珍惜 ] 能有機會去甘肅義教是我覺得在大學期間最大收獲的一件事,我非常感謝這次經歷給我帶來的友誼和成長。其實,在短短的幾個星期裡面,我自己覺得我沒有教會孩子太多的知識,但相反,他們卻教會我一生受用的道理-如何知足和珍惜。

Continue reading “Being a Volunteer Teacher in Gansu”

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Keep in mind, the admissions reader will just devote a couple of minutes with your kid’s essay, so they should have the ability to sum up what your youngster would bring to their campus in a couple of sentences. A college application essay is a considerable method of letting http://sfonline.barnard.edu/children/ the panel learn more concerning the student. Ask a favourite teacher to cover the essay on you, or locate a friend with strong editorial abilities.

A Secret Weapon for College Scholarship Essay

Avoid making it too wordy as it is only going to confuse your readers and you might lose your odds of finding the grant. The very truth that continuation schools exist proves the point that lots of children simply are not able to cope with the demands of homework or other facets of routine school. You also should have the capacity to reveal your fiscal requirement.

College Scholarship Essay – Overview

Do not write as you imitate the style of different writers. Writing the very best paper includes knowing what details are needed to create winning content. Choose the ideal writer you know.

There’ll come a point once the student has to be pleased with the end product. It is possible to also reward yourself when you finish reading a course selection. A good example is offered below.

There are different elements I will chat about on future blogs which can help. Get your creative juices flowing by brainstorming all the potential ideas you can imagine to deal with your college essay question. Instead, concentrate on attempting to incorporate each of the details you can imagine about your topic, which will make it less difficult to choose what you must include when you edit.

There are a lot of scholarships offered for students. Students may easily compose a college paper but there are a number of problems that disturb the students in the core. Therefore, nearly all of the students will concentrate on making certain they have the ideal grades to enter a particular college.

The Nuiances of College Scholarship Essay

When you haven’t seen a scholarship program, you should check at some. As a consequence, their scholarship applications become rejected. Should you find a scholarship program, start by attempting to get the scholarship provider’s website.

You may see a couple of questions that seem simpler for you to answer than others. The majority of the moment, students are requested to write argument papers that present a specific point of view and try to persuade the audience. If you attempt to take on an extremely extensive subject, you will wind up with a lot of general statements and boring lists of your accomplishments.

Likewise plenty of students feel as though they must write about an important life event or their most impressive achievement. Use the aid of true academic experts and receive the service you have earned! Individuals will create a superb living to acquire a massage therapist.

How to Get Started with College Scholarship Essay?

When you’re finished writing, you want to make sure your essay still adheres to the prompt. The essay should produce the reader want to read more. Always be yourself whenever you are writing an essay.

You might also need to read the essay aloud to someone to find out the things that they think. The essay should produce the reader want to read more. Always be yourself whenever you are writing an essay.

If you obey my steps, your project ought to be among the very best at your school too. Controversy plays critical role in the progress and promotion of their life. Every student necessitates help with homework from time to time.

How to Increase Online Store Traffic with Facebook

No matter for small business or big corporates, various social media platforms have become so indispensable to generate more awareness, more leads and more sales. For most eCommerce brands, Facebook is still the first choice when it comes to driving traffic and building an audience of customers and fans.

Guess you have built up your Facebook page or even started managing it. However, do you always have a question in mind – “Why I do not have any order after I set up a Facebook friend page for my store?” Apart from spending some time to manage the page, you also need some tactics.

How do you actually increase the sales with Facebook and not come across as too self-promotional? In this blog post, we are going to share you some tips. Pick the ones you find most interesting and suitable for your business and start seeing your business grow!

Link Your Facebook Page to Your Online Store

Don’t forget to add your shop onto your Facebook page to makes it easy for your customer to see and order your products. Consider an F-Commerce function – convert and sell within the Facebook Page without the customer ever having to leave Facebook. This will increase conversions.

To link your Facebook page to your online store, you should add the “Shop Button” and also the “online store” tab onto your Facebook Page so that customers can shop immediately.

Be Responsive

Make it a habit to respond to message and comments quickly. When you do that regularly, you’ll get more engagement with your posts.Respond time is considered as an important indicator of your customer service and Facebook has put it into your business home page as well. Therefore, make sure you respond all inquiries and questions as soon as possible.

Attach an Image

Post with compelling image can increase click-through rate significantly and performs much better than other types on Facebook. According to scientific research, Facebook photos generate higher engagement than average post – with over 50% for “Likes” and over 100% for “Comments”.

Do not worry if you are not a professional photograph. There are a lot of free mobile apps and online software can help you create nice photos easily, for example, Pablo and Befunky. If you want to make you product photos more informative and helpful, consider overlaying some text on your image that gives more context such as “New Arrival”, “On Sale” or “2016 Winter Collection”.

Invest in Videos

Invest in video production if your budget and resource allow. Since we are all suffering from information overload, there is a growing trend that we should be seriously considered the creation of bite-sized chunks of content for quick and easy consumption.

Video can get more engagement on Facebook. The video can be an introduction of new products, the manufacturing process and sharing brand stories, etc. Keep your video short and make it less than one and a half minute. You can make good use of some mobile apps, such as Vine and Viddy, to create video clips and share more easily.

Offer Deal and Run Giveaway

Offering time-based discounts on Facebook can be an extremely effective way to get people to take action and increase sales. Or you can reward your Facebook fans by giving them a limited-time special offer. ( You can do it by using the Coupon Code feature in your online store). In the examples below, a Boutir seller offers a discount for a particular item and the other one gives 10% off for all products during the opening to generate more sales.

Be More Personal

Showing personality on your business Facebook Page is one of the best tactics to make your page alive and interactive. You may see some Facebook pages are filled with personal photos of the founder and friends. Some customers may fall in love with your story before they fall in love with your products. Thus do not afraid to go behind the scene and share your personal life and stories in your business page. You can also use tagging and hashtags to get your posts more visibility.

5 Strategic Ways to Use Online Coupon Code

Coupons codes is a core marketing tool that enable you to attract new and repeat customers by offering them discounts. Different from the paper coupon, online coupon code is more widely-used and functional than you can think of. The benefit of using coupon code is not only driving traffic for your online shop. In fact, it also helps build loyal customers, track revenue sources and retarget Facebook fans? Let’s go over the following 5 strategic ways now to get some great ideas of how to implement online coupon code!

1. Provide Prelaunch and Holiday offers

If you’re still in the prelaunch stage of your business or maybe even launching a new product, you can use prelaunch offers to increse store traffic and attract customer’s attention. Special offers can also collect valuable feedbacks from customer and find out the right target groups. By giving out a disscount with coupon code, you can invite your customers to finish a survey or leave a review or comment. In an addition, big holidays and your store anniversary are also great opportunities to stretch revenues with offers.

2. Reward Loyal Customer and Show Gratitude

Instead of just offering discount to everyone, it is neat to reward your most loyal fans. Rewarding customers with coupon can help build up a stronger relationship and encourage repurchase behavior. It can be as simple as sending your best customers a personal email with the coupon code and include warn greetings. It is also a good idea to add a thank you card with a coupon code when you wrap up the item. For example, you can say “I’d like to give you $50 off your next order. Thanks for being such a great customer!“ Showing gratitude to your customers like this go a long way toward building brand loyalty.

3. Track Revenue Sources

Discount codes are great for tracking which sales channels are performing the best for you. Store owners can distribute different coupon codes to different channels so that you can see which channels refer the most sales and concentrate on optimizing those channels. By upgrading to Shop Plan in Boutir, you can create unlimited coupon codes to track your revenue sources.

4. Retargeting and Cart Abandonment Strategies

Statics shows that online sellers are losing close to 70% of all customers everyday because many people abandon their carts or leave your page due to different reasons. However, people who have been to your sites generally shows interests to your products and it is necessary to bring them back by using coupon code. One of the powerful tactics is: put your coupon code into your Facebook ad, and don’t forget to include an eye-catching image.

5. Distribute Through Different Channels

Apart from disturbing your coupon code through various online channels, such as Facebook, email and message, business owners should not miss any offline channels. For example, for some Boutir sellers are running their physical stores  or joining weekend market from time to time. They can give out their online coupon code to customers when they check out and invite them to shop in your online store. Don’t forget to set a time-based deadline or quantity-based limit, otherwise there will be no urgency for customers to use the coupon code.

How shipping costs affect online sales?

Ecommerce continues to grow at a rapid pace domestically in Hong Kong. Customers have expectations for the cost, timeliness, and options of shipping, and those expectations keep growing.

The delivery fee in Hong Kong is comparatively high and sometimes takes up 20% to 50% of the total product price. But how shipping cost actually affect online sales? And how sellers can encourage sales with free shipping fee? To figure this out, I decided to do some research.

Free shipping increases order value

According to a recent Econsultancy survey, 93% of shoppers say free shipping is the biggest source of encouragement to buy more online. More importantly, shoppers spend 30% more when free shipping is available. It follows that if shoppers feel a store treats them well by offering a free promotion they are going to reward that store with more of their business.

Shipping costs cause abandoned carts

According to a study conducted by Usability Sciences, 56% of all shoppers browsed for products, but only 19% placed an item in their cart. The most cited reason for this first level of abandonment was, “I can’t find what I’m looking for.” Of this 19% only 7% of shoppers completed their transaction. The most cited reason for this second level of abandonment was, “the shipping costs and options were unacceptable.”

Clearly, not only do shipping options influence conversion rates, but free shipping also influences the number of items customers put into their carts and the frequency of shopping.

How Long will customers wait for free shipping

Not only will customers abandon a cart if the shipping costs are too high, they’ll also abandon a cart of the shipping takes too long. Even if the cost is free, shipping that takes longer than customers are willing to wait can be a deal breaker.

In a AlexisPartners survey, shoppers were asked the following question: “When buying from an online store, catalog, or television program or commercial, what is the maximum delivery time you are willing to accept in order to receive free shipping?” The results are as follows:

  • One week – 50%
  • 5 days – 24%
  • 4 days – 12%
  • 3 days – 9%
  • 2 days – 4%

The above information indicate that, high shipping cost can stop online purchase. Even though shoppers has put their items into the cart, they will give up the payment at the end, which may cause the decrease of online sales. And most customers are not willing to wait for more than 5 days to get the products.

You may say only the large-scale shopping platform can offer free shipping. However, all Boutir sellers can enjoy free delivery service provided by S.F. Car and E.F Locker with only HK50 per month.

Four Tips for Packaging Your Products

Your packaging says something about your brand and please make sure it is not saying, “I am lazy and careless!”. Superior packaging and design help consumers to recognise your brand, build consumer trust, and encourage repurchase. If you haven’t invested time and resources into the packaging of your products, check out the following 4 simple tips and start to do it for your online store today!

1. Know Your Customers & Competitors

Who are your target customers? What are the things that attract or interest them? These are the questions you should be asking yourself before designing your packaging. If you’re selling cosmetics, for instance, you know that soft, feminine colors will work to your advantage. However, if you’re selling something for children, vibrant bold colors, fonts, and images will be your best bet.

Take a minute to study the most successful competitors you will face. Figure out what their designs have in common and how they are different. As you are comparing your packaging to your competitors, also focus on how you can improve their designs to make yours stand out.

2. Keep It Simple & Reflect Your Brand 

Your packaging is part of your branding, so let it reflect your style. What colors, materials, and patterns will help you create a consistent brand image and deliver your brand message effectively? You don’t have to wrap your products in expensive gift paper with hand-curled ribbons; most buyers are perfectly satisfied with a package that has been carefully and securely wrapped with clean, plain, recycled environmentally friendly paper.

As you may never meet your customers, use the package to communicate with and encourage them to come back. Putting your brand name, logo and oline store link on the outside of the packaging can be effective. You can do a little bit more to make your customers’ unwrapping experience more pleasant – write a small “Thank you” card and a personal note, or use some nice ribbon to make your customers feel like they’re opening a gift.

3. Test Multiple Designs & Ask for feedback 

No matter how well designed and thoughtful a package is, it is critical to make sure customers react in the way you expected. Take several designs and test them with a focus group, even if it’s just friends and family. Take note of what each person says, and where their opinions overlap.

Find out what message the product is sending them and make sure it is is line with what you are trying to convey. You love your product already so the fact that the design appeals to you does not necessarily mean that it will grasp a customer the same way. Test as much as possible!

4. Include Promotion Elements 

Being a smart seller, you can make used of your packaging to increase customer loyalty and revenue. Consider the following 5 types of packaging inserts:

  • Business Card – to make sure that your buyer remembers you and your store, slip two business cards into your package.
  • Discount Offers – including discounts or credits for future purchases right in the box ensures your customers will receive the offer and leaves them with a tangible reminder.  eg. “Free Shipping On Your Next Order”
  • Product Samples – product samples provide a great way to cross-sell customers and introduce them to other products and product lines that they may not know about
  • Small Gifts – small gifts can be a great way to surprise and delight customers, so as to build up better relationship with them

With all these tips, I hope your packaging can help you enchant your customers!

4 Essential Ways to Attract Customers to Your Online Store

One question has always dogged many Boutir sellers: why do I not have any orders after I have set up my store? No matter you are a beginner with ecommerce or you have run your e-business for some time – you won’t succeed unless you can attract customers to your online store. Of course, that sounds like it is easier said than done. Why not check out the following 5 tips that will help you get lots of traffic without spending a huge budget!

1 . Social media activity 

Social media is one of the channels that gives you free promotion. Your content has to be interesting and outstanding, so that people will want to follow you. So what actually should you do to attract customers using social media?

  • Post regularly – at least on a daily basis, so customers cannot forget about you
  • Engage your users – ask them questions, reply to their comments, try to catch their attention
  • Use graphics – posts with images usually get 50% more engagement that others

2. Customer care 

Another thing that will help you attract many customers is an outstanding customer care. A Forrester research stated that 45% of US consumers would abandon an online transaction if their questions or concerns were not addressed quickly. This means that if you want to attract clients, you need to reply to all their comments and inquiries. And it has to be done as soon as possible because timely responses are the key to success in this matter.

A research conducted by McKinsey revealed that 70% of buying experiences are based on customers’ feelings on how they are being treated. As it turns out, it is not the product itself or the ads that are the key – it is customer service. Be nice, helpful and competent and you will see that the customers will come.

3. Promotions 

We all love promos and discounts. But usually it is not the $5 that we save makes us happy. It is rather a psychological mechanism that is responsible for these feelings. It has been confirmed that the word “free” makes us feel irrationally excited, which stimulates positive emotion.

How can you use it in your online store to attract clients? One idea is to offer clients a free shipping. As Patryk Pawlikowski from Shoplo.com said: “Many of our stores propose their clients free shipping and it turns out to be a success. The number of purchases in their stores grows significantly, as a shipping fee is one of the reasons why customers resign from purchase” .

Another way is to distribute discount coupons. You can give them to new clients, so they have a stimulus to make their first purchase. It is also recommended to maintain loyal customers by giving them a special offer, such as “second item 30% off”. All of these can make your clients feel special and encourage them to shop in your store.

4. Email marketing 

Make sure that you encourage all existing customers to return by making special offers and letting them know what you are doing at your store. You can maintain good relationship with them through sending regular emails! An Epsilon ”Branding Survey” has demonstrated that 54% people have more positive attitude towards companies that send them emails. Here are some of the most common ideas:

  • send emails about new products
  • send emails about sales and promos
  • send emails after purchase with similar or recommended products, so that people are eager to make another purchase
  • send emails to clients who have not been active in your store for a while with discount coupons to make them revisit your website
  • send some tips or stylizations related to your products – this way you will inspire people and make them visit your store

You do not need millions to attract customers to your online store. The most important thing is to be creative and know which channels are the most suitable ones for your own. Now let’s go ahead and start promoting your store!